Soft Power

Major General Edward Lansdale pioneered modern counterinsurgency techniques and played a key role in implementing U.S. geopolitical strategy during the Cold War. Here, historian and national security expert Max Boot reveals the secret of his success: Lansdale knew, like few other people, how to listen. Mastery of this simple but often-overlooked skill is critical to every leader professionally and personally.

Edward Lansdale is now all-but-forgotten — a state of affairs I hope to rectify by publishing a new biography of him. But at one time he was a legend.

An Air Force officer who spent his most influential years …

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